WWE Raw Finds a New Streaming Home on Netflix : A Game-Changing Partnership
On January 23, 2024, WWE and Netflix unveiled a significant partnership that heralds a major shift in the world of sports entertainment. WWE’s flagship weekly program, Raw, which has been a staple on linear television since its inception 31 years ago, is set to make a groundbreaking move to Netflix beginning in January 2025.
Under this groundbreaking agreement, Netflix will become the exclusive home for Raw in key regions, including the U.S., Canada, U.K., and Latin America, with plans to expand to additional countries over time. Beyond Raw, Netflix will also house all WWE shows and specials outside the U.S., encompassing SmackDown and NXT, along with marquee events such as WrestleMania, SummerSlam, and Royal Rumble. Furthermore, WWE’s award-winning documentaries, original series, and upcoming projects are slated to join Netflix’s international lineup starting in 2025.
Mark Shapiro, TKO President and COO, emphasized the transformative nature of this deal, highlighting the synergy between WWE’s captivating content and Netflix’s unparalleled global reach. The partnership is expected to bring stability and predictability to both parties for the foreseeable future, altering and fortifying the media landscape.
Bela Bajaria, Netflix Chief Content Officer, expressed excitement about having WWE Raw on the streaming platform, envisioning an amalgamation of Netflix’s expansive reach and WWE’s passionate multigenerational fan base. This collaboration aims to deliver heightened joy and value to audiences, recognizing Raw as a pinnacle of sports entertainment.
Nick Khan, WWE President, echoed the sentiment, stating that Netflix, as one of the world’s leading entertainment brands, is an ideal long-term home for Raw. With its rich history and 1,600 episodes to date, Raw stands as the most iconic show in sports entertainment, having played a pivotal role in launching the careers of wrestling legends like Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair.
Currently holding the top spot on the USA Network, Raw boasts 17.5 million unique viewers annually, making it one of television’s highest-performing shows in the 18-49 advertising demographic. Notably, Raw trends consistently on social media, amassing over one billion followers across various platforms.
This unprecedented partnership between WWE and Netflix not only signifies a monumental shift in how fans consume wrestling content but also underscores the evolving dynamics of entertainment distribution in the digital age.
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[…] From 2025 onward, WWE Raw will be available for streaming on Netflix […]